I think they're a few years too late to actually win it, as a metal band. The 'I'm a homo. metal' vote has been and gone. I would almost be tempted to watch it, but I really wasn't impressed with the sound of their last album.
Even though Armada has a really modern sound that doesn't really fit with Black Metal I still think it's a good album with some really cracking songs on it. That they are now doing this is very, very strange. I didn't hear their last album so I can't comment on any different direction they may have taken.
I believe it's any person/band's right to do as they wish with their creation so I wish them all the best with this. However, it is also where my interest in the band's future endeavours is officially put to rest.